MHSSZ

Branding

Revived branding concept for the MHSSZ - Magyar Hegy- és Sportmászó Szövetség (Hungarian Mountainering and Climbing Association). The task was clear: show the spirit of mountainering and climbing in the logo and in the full brand. The concept go back to the roots, to the golden age of climbing, because that was the time when the climbing clearly symbolized the liberty.

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